A dependable offering for the CG world

Kantar Retail Trade Optimisation has more than 25 years of experience in the consumer goods industry, a proven track record in sales automation and a stream of accolades from manufacturing customers and top analysts.

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Easy-to-use, powerful, complete solutions

Consumer goods companies using XTEL suite of solutions are able to harness the power of advanced analytics to transform insights into powerful sales strategies and effectively drive critical sales processes.

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A global footprint in trade optimisation

Kantar Retail has successfully implemented trade optimisation projects in five continents, enabling consumer goods to deploy their go-to-market strategies throughout different sales channels..

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  • Solutions >>
  • Sales Planning
  • TPM & TPO
  • Retail Execution
  • DSD & Van Sales
  • Sales Intelligence
  • Distributor Mgmt.

Win in the market with our end-to-end sales suite

  • Business Challenges >>
  • Trade Spending Optimisation
  • Winning in Emerging Markets
  • Retail Activities Optimisation

Turn go-to-market challenges into opportunities