Optimal brand communication requires the delivery of the right message to the right people at the right time – but tracking and proving the success of your execution is notoriously tricky.

Our Kantar Shopcom platform connects what people see and feel with what they actually do to help brands grow.

The concept is simple but powerful – know who saw or heard your campaign message, what they took from it and how they behaved as a result.

This technique has many uses for marketeers but principally benefits three core areas which, when deployed together, enable more effective media investment.

  • Plan better communications in your chosen media channels.
  • Measure the level of response to your campaign.
  • Map your audience to understand behaviour, preferences and attitudes.

For more information visit www.kantarshopcom.com

 

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