Retail channels have multiplied and are fragmented, competition is fierce and the rise of data management has set new standards.

Manufacturers now have an obligation to propose a clear, differentiated and compelling offer to shoppers. They are the thought leader required to bring expertise and knowledge to the market.

 

Before a product can be displayed in a store, marketers have to thoroughly understand:

  • What optimal product assortment should be carried in the aisle
  • When and what item should be promoted for how long
  • What optimal price would yield maximum profit
  • Which space planning strategies would best benefit customers

Our objective is to provide our clients with best-in class analytical tools that will help them easily analyse data, identify gaps and opportunities, and implement a winning strategy.

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Richmix

The best tools to win at Retail

Winning at retail has become more challenging than ever before. Channels have multiplied and are fragmented, competition is fierce on every front and the rise of data management has set a new standard for retail practices. Manufacturers now have an obligation to propose a clear differentiated compelling offer to shoppers as well as act as advisors to retailers. They are the thought leader required to bring expertise and knowledge to the market.

Before a product can be displayed in a store, marketers have to thoroughly understand:

  • What optimal product assortment should be carried in the aisle
  • When and what item should be promoted for how long
  • What optimal price would yield maximum profit
  • Which space planning strategies would best benefit customers
  • At Kantar Retail, we understand that the very nature of our clients business is changing. Our objective is to provide them with best-in class analytical tools that will help them easily analyze the data, identify gaps and opportunities, and implement a winning strategy.

Kantar Retail provides industry-leading tools, superior analytics and consulting services. Our teams are constantly working hand in hand with our client to develop winning strategies at retail.

Kantar Retail Analytics solutions help manufacturers make the most informed decisions at retail, capitalizing on all data available and ultimately driving revenue, margin and profit growth.

 

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