Retail channels have multiplied and are fragmented, competition is fierce and the rise of data management has set new standards.
Manufacturers now have an obligation to propose a clear, differentiated and compelling offer to shoppers. They are the thought leader required to bring expertise and knowledge to the market.
Before a product can be displayed in a store, marketers have to thoroughly understand:
- What optimal product assortment should be carried in the aisle
- When and what item should be promoted for how long
- What optimal price would yield maximum profit
- Which space planning strategies would best benefit customers
Our objective is to provide our clients with best-in class analytical tools that will help them easily analyse data, identify gaps and opportunities, and implement a winning strategy.
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