What we do

We help our clients sell more effectively and profitably.

Each Kantar Retail solution is a powerful specialism in its own right. When connected, we can help you create powerful opportunities and growth for your business. We have three specialist capability areas – Retail and Shopper Insights, Consulting Solutions and Technology Solutions.


We help you turn shoppers into buyers

We help you turn shoppers into buyers by understanding shopper needs, motivations, behaviours, barriers and triggers across the path to purchase to the point of decision.

We help you stay ahead of retail and channel evolution

We help you assess channel opportunities, strengthen customer relationships and frame go-to-market strategy by understanding how the retail landscape is evolving and how retailer models and strategies are changing.

Consulting Solutions

We create strategies that drive your long-term growth

We help you unlock future sources of real growth through the development of fact based ‘category drivers’ and activation platforms. These are tailor-made for specific channels and retailers and are purpose built to influence purchase behaviour

We power up your sales strategies

We help you to improve your performance with retailers through better business planning and alignment of brand with retailer and shopper objectives. We also help build your go-to-market strategy, choosing which channels to compete in, how best to access them and how to win within them

We drive the commercial performance of your organisation

We help you to develop the commercial capability of your organisation and the commercial competency of your people. Through organisation design, commercial process mapping, competency modelling and the assessment, design and delivery of training academies

We improve your assortment, promotions and price

We help you to apply best in class analytical tools and consulting services to create winning strategies in-store and on-line across assortment, merchandising, promotions and price

Technology Solutions

We help you make better, faster retail decisions with our virutal reality software

We help you to create virtual retail environments and product content for virtual merchandising, store design, category management, retail execution and shopper research so you can make better, faster retail decisions

We increase your ROI from sales activities and investments

We help you to optimise and automate sales force, kam activities and investments through our xtel application, increasing your ROI.