November 4th, 2016
Shopper Marketers and Insight professionals spend millions of dollars developing in-store activation campaigns. Understanding shopper response to these campaigns before launch is important, but it’s not without challenges.
Up to 80% of shopping behavior is subconsciously controlled. On top of this, shoppers post-rationalize the shopping process — what they do differs from what they say they did. This disconnect makes observational techniques essential to properly understand shoppers and their behavior.
Recent technology combines eye-tracking capabilities in a modified VR headset with 360° Virtual Environments. This innovative combination gives much needed mobility to shopper research. It also eliminates the need for physical deployment of campaign concepts, mock-ups and models.
In a recent comparison between physical testing versus virtual reality testing, virtual reality effectively reduced costs by up to 50%.
Launch this video to learn more about a recent experiment using immersive eye tracking.
Maybe you mean: 'twitter-feed' or 'twitter-widget' or 'home-videos' or 'research-partners' or 'customers' or 'win-at-retail'
Questions or comments about Virtual Reality? Contact us.