How Three Companies are Leveraging Virtual Reality to Improve Customer Experience
Marketing budgets are shifting from traditional marketing methods to investment in more meaningful customer engagement. According to a recent Gartner report, “Today 89% of companies expect to compete mostly on the basis of customer experience, versus 36% four years ago.” Accessibility to previously hard to reach technologies, like virtual reality, give companies an opportunity to compete on customer experience despite budgetary challenges.
Here’s a look at how three different companies are staying competitive by leveraging Virtual Reality to build more memorable experiences for their customers.
The DIY leader dove head first into Virtual Reality and has come up with several new shopping concepts that no other retailer in any channel has thought of. A recent initiative allows visitors to re-model their kitchen using 3D products and objects. 3D products are replicas of items carried in-store available for purchase. Their latest innovation in VR, Holoroom, was launched just this month. The Home Improvement retailer has no plans to stop investing in what is sure to become a signature component to their business.
Worldwide leader in the beauty space, L’Oréal, is leveraging 3D Stereoscopic and Virtual Reality to bring shoppers, retailers, and business partners in life-like proximity to new possibilities for the category. Joint planning between their New York Virtual Store Lab and the Paris HQ Beauty Lab facilitates a real-time perspective of the global beauty marketplace. Decision makers use local virtual research and insights to integrate shopper input at every stage of innovation. The global beauty brand leads with their commitment to innovating the future of both brand and category.
Most people know Samsung as a VR headset provider. The Samsung Gear VR by Oculus is one of the leading products currently available in the market. But for Samsung, the Gear VR is just one piece of the puzzle. Last year, they launched Store 837—a store that does not sell anything at all. Instead, the store allows for employees and visitors to collaborate in a digital playground, powered by Virtual Reality technology. It even has a B2B center that can be configured to meet specific needs of businesses looking to leverage technology in order to engage more meaningfully and collaborate.
Technology solutions expert Matt Szymanski has worked at Mechdyne Corporation for almost two decades. When it comes to emerging technologies, he has seen a shift in customer expectations. Many are now expecting higher quality and availability. He attributes the ease of global Virtual Reality expansion to rapid sophistication of the technology. Szymanski explains how only recently could the same virtual environment “run on a 12 projector display at L’Oréal Paris, but then also run on the single projector display at L’Oréal NY.”
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