VR enables you to choose the best retail solutions and get them accepted by stakeholders and retailers.

For leading retailers and suppliers, Virtual Reality (VR) serves as the innovation engine to plan, research, collaborate and execute shopper-led innovation across their global organizations.

Our Customers include:

VR News

  • READ MORE
    How GSK uses VR to deliver retail innovation, faster and more economically
    5th June 2017
    Last month Gregory Hough of GSK’s Shopper Science Lab presented to the VR World Conference about how GSK is using virtual reality to achieve objectives quicker and cheaper than in real environments. Greg shared how virtual store environments support...
  • READ MORE
    How L’Oréal, Lowe’s and Samsung are using VR to re-define the shopper experience
    23rd March 2017
    How Three Companies are Leveraging Virtual Reality to Improve Customer Experience Marketing budgets are shifting from traditional marketing methods to investment in more meaningful customer engagement.  According to a recent Gartner report, “Today 89% of companies expect to compete mostly...
  • READ MORE
    Kantar Retail 2017 Predictions – time to take action
    9th March 2017
    Kantar Retail’s 2017+ Predictions: Questions in Action presents the 5 key questions shaping the retail industry today and reveals the frameworks to help your business prosper in this incredibly challenging retail market. The challenge is clear, when global FMCG growth...
  • READ MORE
    5 Ways Virtual Reality Helps You Win at Retail
    23rd January 2017
    23rd January, 2017 1) Save Time and Cut Costs Invent a new store concept and prove its effectiveness among current shoppers and non-shoppers in weeks not months. Test multiple in-store options instead of just one, and in less time for less...
  • READ MORE
    One Easy Way to Gain Audience Engagement and Improve Collaboration
    15th December 2016
    December 15th, 2016 According to Ad Age, when Diageo's Chief Marketing and Innovation officer, James Thompson, was appointed to his current position he spent his first two months counting the number of presentation slides he was exposed to in meetings....
  • READ MORE
    Are you prepared for the arrival of Lidl?
    28th November 2016
    November 25th, 2016 In 2017, Lidl, - the German-owned, award winning retailer - will begin opening its first U.S. stores.  Stores are expected to be open in the Mid-Atlantic as early as Q2 2017.  Lidl, pronounced: Lee-dle, will disrupt retail. ...
  • READ MORE
    The failure of the traditional store trial
    4th November 2016
    November 4th, 2016 How to execute a scale launch in 4 retailers in a 1/3 less time than it would take to fail in one retailer. - You have a great idea. - You have identified a multi-million $ opportunity. - You have...
  • READ MORE
    What Do Your Shoppers See In-Store?
    4th November 2016
    November 4th, 2016 Shopper Marketers and Insight professionals spend millions of dollars developing in-store activation campaigns.  Understanding shopper response to these campaigns before launch is important, but it’s not without challenges. Up to 80% of shopping behavior is subconsciously controlled.  On...
  • READ MORE
    A holiday for over 1 million; do you have a marketing plan?
    4th November 2016
    November 4th, 2016 Are you marketing to 1 million shoppers others ignore? Retailers continue to blur seasons this fall.  Back to school, Halloween, Thanksgiving, football, and Christmas are often merchandised side by side. This noisy marketing landscape makes it difficult to...
  • READ MORE
    How much should brands invest in virtual reality?
    4th November 2016
    November 4th, 2016 Advertising Age Brand Summit convenes in Los Angeles this month.  Attendees have plenty of pressing issues on their minds, especially when it comes to how to execute more effective marketing without breaking the bank.  The top issue...