The REconfigure REtail Mandate: REengage Shoppers

We are pleased today to announce the publication of “The REconfigure REtail Mandate: REengage Shoppers.” This research, which represents the first of four pillars integral to our overall big idea for 2015 and beyond (REconfigure REtail: Strategies to Drive Competitive Advantage) provides an overview of how shopper power and changing shopper dynamics are changing demands at retail, and concludes with our recommendations for the steps required to REengage the elusive shopper in a REconfigured REtail environment.

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