Detailed products
| Client needs | Kantar Retail's Solution | ||
|---|---|---|---|
| Consumer | Target Consumer Barriers and Triggers of USAGE | ShopCom® Growth Opportunity Assessment | |
| Shopper | Target Shopper Barriers and Triggers of PURCHASE | Shopper Segmentation Category DNA Growth DNA Total Store SOC Consumer Decision Trees ConsumerCeptsSM / Online / Shopalongs / Virtual Shopping |
|
| Channel | Target Channel Missions and Trips | ConsumerCeptsSM Market Structure and Store Clustering |
|
| Customer | Target Customer Differentiation | ConsumerCeptsSM / Online PoweRanking® World Class Customer Management Benchmarking World Class Distributor Network Benchmarking |
|
| Company | Internal and external capability benchmarking | Compass evaluation | |
Data and insights on the trends shaping the global retail marketplace.
