| Client needs | Kantar Retail's Solution | ||
|---|---|---|---|
| Consumer | Consumer Activities | Brand Activation @ Retail | |
| Shopper | Shopper Activities Differentiated Execution |
Category Activation @ Retail Controlled Store Testing The HUB |
|
| Channel | Channel Activities Differentiated Execution |
Channel Activation @ Retail Channel Profitability Model |
|
| Customer | Customer Activities Differentiated Execution |
Customer Collaboration @ Retail Controlled Store Testing |
|
| Company | Commercial Activities | Field Sales Execution | |