2011 PoweRanking® Survey: Quick Response
Executive Summary
Quick Response. It is a symbol, a metaphor and action plan. In the 2011 PoweRanking®, it is a factor of success for retailers and manufacturers. This year Quick Response codes started showing up on all manner of consumer products, labels, advertisements and internet communications. It has opened up new channels in direct-to-consumer communication and it has created an opportunity for manufacturers and retailers to develop a whole new way of relating to consumers, shoppers and business partners.
