Planning Powers in the Era of Scrutiny: Breakthrough Insights First Half 2017

The pace of change thus far in 2017 has put the industry in a state of unease. With so much pressure to attract shoppers and squeeze profitability out of a slow-growth economy, we need practical planning tools to drive winning strategies.

This edition of Breakthrough Insights addresses a new approach to the 4 P’s —product, price, promotion, and place— that should be leveraged as we retool our go-to-market strategies for this landscape.

Download the full Breakthrough Insights Report below:


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Kantar Retail Breakthrough Insights First Half 2017