John Craig

John is Managing Director of Kantar Retail America’s Consulting & Shopper Insights. He has over 20 years of Sales & Brand Management experience, driving growth in a broad range of CPG businesses.

Prior to joining Kantar Retail, he held senior marketing positions at Kraft Foods, managing Global and US categories and brands. John started his career in Sales with General Mills. He has extensive commercial experience in Brand and Trade Strategies, Consumer Research and P&L management.