Kantar’s New Retail Consultancy Launches Tech Tool That Combines VR and Data.

“Retail is a constantly evolving competitive environment with new markets, competitors, and technologies,” Jeremy Cohen, chief executive of Kantar Consulting’s EMEA retail, sales and shopper practice, said. “Brand owners and retailers alike are increasing demand to deliver creative ideas that add value to consumer experiences and drive category growth and shopper loyalty. Perfect Category improves collaboration between retailers and brands by delivering creative category propositions which will entice shoppers and deliver the strongest sales results.”

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