Kantar Retail Breakthrough Insights H2 2016

In this edition of Breakthrough Insights, we endeavor to highlight and answer five key overarching questions the FMCG/retail ecosystem is facing with a collection of our most impactful global insights; “When” Are Your Shoppers Deciding?, “Where” Are They Shopping?, “How Much” Are They Willing to Pay?, “What” Are They Buying?, and “How” Do We Reach Them? These five foundational questions, properly answered, can teach companies where the new work, new opportunities, and new growth platforms of the future will be.

In this issue, you will learn more about the key overarching questions the FMCG/retail ecosystem is facing, and our advice for how to address them to thrive in turbulent times.

Kantar Retail Breakthrough Insights H2 2016

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