Bologna, 8th February 2017
Kantar Retail features positively in the latest ‘Market Guide for Trade Promotion Management and Optimization for the Consumer Goods Industry’ published on 2nd February by Gartner, the world’s leading information technology research and advisory company.
The research from the report has found that consumer goods manufacturers (CG) continue to spend a significant portion of their budgets managing promotions and price reductions as part of collaborative efforts with retail partners.
The document highlights Kantar Retail’s full implementation of services, from process design to solution deployment to change management. It emphasizes Kantar Retail’s commitment to deliver a comprehensive suite of solutions from planning to execution, through continued investments in trade promotion, assortment and space optimization, virtual reality, retail execution and image recognition solutions.
Kantar Retail’s XTEL solution was recognized as a comprehensive trade promotion solution that includes trade promotion management, trade promotion optimization, price optimization, retail execution and monitoring capabilities with a large user base and growing global presence.
“Gartner’s Market Guide highlights the importance of adopting a four pronged approach – right processes, systems, skills and behaviour – in order for CG companies to succeed in the management and automation of their trade promotion activities,” states Suzana Dias, Group Solutions Director at Kantar Retail. “We are delighted to see that Kantar Retail’s comprehensive offering, approach and vision fully delivers against all four areas and that our TPx solution is recognized for its global footprint, completeness, and industry focus.”
Gartner’s report, authored by Ellen S Eichhorn and Stephen E. Smith outlines the global trade promotion management and optimization marketplace and the leading vendors that operate within it. The purpose of the report is to help consumer goods manufacturers select the best solution to manage their trade promotion management and optimization activities.
To read the full Market Guide for Trade Promotion Management and Optimization for the Consumer Goods Industry, click here (Gartner access required).
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About Kantar Retail
We are the retail and shopper specialists. We are a leading retail and shopper insight, consulting and analytics and technology business, part of Kantar, the data investment management division of WPP. We work with leading brand manufacturers and retailers to help them sell more effectively and profitably. At Kantar Retail we track and forecast over 1,200 retailers globally and have purchase data on over 200 million shoppers. Amongst our market leading reports are the annual PoweRanking survey and the Digital Power Study. Kantar Retail works with over 400 clients and has 26 offices in 15 markets around the globe.
Suzana Dias Zincani
Group Solutions Director
Direct: +39 051 86 58 611
Mobile: +39 348 342 2309