The Aldi-Kohl’s partnership is still in its very earliest stage. The deal applies only to a small number of stores, and there’s no guarantee it will expand further. According to Diana Sheehan, director of retail insights with Kantar Retail, the two retailers have similar brand identities and cater to the same value-focused shopper. Kohl’s, she said, focuses on low prices and increasingly offers private label apparel and home goods.
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