Wm Morrison Supermarkets plc’s investments in better products, better services, and more efficient ways of working have delivered results in a tightly contested Christmas Trading period. On 10 January 2016, Morrisons reported sales including fuel up 4.0% for the 9 week period ended 1 January. This includes a remarkable 2.9% Like-for-Like growth performance built primarily through more frequent transactions and improved online and general merchandise ranges. Group CEO, David Potts, highlighted the strength of the Morrisons staff in making all of the large-scale changes possible. With Morrisons having met most of their investor targets for the 2016/2017 trading period and showing very positive momentum, Morrisons’ staff will have plenty to celebrate and will enter the upcoming year with plenty of enthusiasm.
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