2013 China PoweRanking®: A Critical Time Executive Summary

Most companies in the consumer goods market have reached a turning point in their businesses. The Chinese market still represents a fantastic opportunity but growing business in a profitable manner provies a difficult task. The concentration of the retail sector will continue in the coming years and now is a critical time for retailers to make their stores more efficient in key cities while still being able to invest and to capture growth in lower-tiered cities. If retailers do not succeed in achieving this balance they could jeopardize their future. It is also a critical time for manufacturers of consumer goods to adapt their strategies to win in this complex multi-tiered and multi-channel environment. This is demonstrated in the 2013 PoweRanking results, where shifts in the importance of criteria between trading partners reflect the new priorities during this critical time.

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