Kantar Retail’s latest China PoweRanking® study reveals the retailers and manufacturers whose trading partners have ranked them highest in performance, thus setting the benchmark for others. More than 430 retailers and manufacturers were surveyed for the study.
The study, which was conducted in the autumn of 2015, demonstrates the current disruption in China’s retail landscape, which is presenting challenges as well as opportunities. Highlights of the study include:
- The growing importance of strategic metrics
- The three areas in which retailers are looking to manufacturers to lead
- The rise of homegrown manufacturers and retailers, which are challenging multinational corporations