“Changing What Matters” Kantar Retail’s View of 2016 and Beyond

This document is an overview of our view of the world of 2016, and the most important ways in which we see the retailer/supplier ecosystem changing over the next 10 months. The title “Changing What Matters” reflects how broad we think this transition is. We detail trends that have been unfolding for some time and where the work may feel more like an incremental continuation than a reinvention. Simultaneously, other trends will eventually have an impact much greater than it may appear from the perspective of 2016.

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Kantar Retail’s View of 2016 and Beyond