In the media
Bryan Gildenberg, chief knowledge officer of Kantar Retail, argued that a myriad of changes — sparked by a variety of developments ranging from new store formats to technology — is radically changing the way consumers decide what they buy, where they buy it, and how much they will spend. “Growth is going to be harder to come by,” he predicted. “You’re going to have to get good at more stuff.”
Malcolm Pinkerton, VP at Kantar Retail, discusses how retailers need to shake up their digital offering to stand out from the crowd.
Anusha Couttigane, a senior analyst at Kantar Retail, spoke to The Telegraph about the trend.
“A generation of marital age people are now prioritising other things such as weddings, housing and the cost of having children, rather than splashing out on a really expensive ring,” she said.
“There is still a lot of demand for solitaire diamond rings, but there has been growth in non-traditional designs which use a range of cheaper, coloured stones too.”
Kantar Retail’s Simon Johnstone discusses the grocery threat of the discounters and how they signify a new era of evolution for retailers and suppliers alike.
“I don’t think Kroger needs to reinvent itself, but they need to look around and find out where is the next place they need to innovate,” said Diana Sheehan, director of insights at Kantar Retail.
“I hate to say it but they’re kind of a victim of their own success,” added Diana Sheehan, director of insights at Kantar Retail. “A year ago they were significantly outperforming the competitors that are now outperforming them. That’s in part because as you have a killer quarter it’s hard to rebound and surpass that. But you saw Walmart address the issues its shoppers had with customer service. You’ve seen Aldi doing a pretty good job in fresh. It’s really an interesting dynamic. I don’t think Kroger needs to reinvent itself, but they need to look around and find out where is the next place they need to innovate.”
Even so, Under Armour is expected to help Kohl’s attract a younger consumer who might otherwise have shopped elsewhere for the activewear brand, noted Tiffany Hogan, a senior analyst at Kantar Retail. The partnership is expected to make Kohl’s more of a destination for wellness, she said.
Under Armour “could help aid them in making their sales stronger by having a new brand that’s very popular,” she added.
“What they are doing is not working,” said Amy Koo, an analyst at Kantar. “They need to fix their trip problem. They have to get more shoppers in the door, or get them to shop more often.”