In the media

Essential Retail: Will the chief digital officer still exist by 2020?

Kantar Retail’s VP of eCommerce and Digital Insights, Malcolm Pinkerton, explains that eCommerce never used to have a place on the board and was very separate to marketing or IT, but with a CDO at board level, online suddenly had a seat at the table.

Pinkerton says retailers will begin to see progress after appointing a CDO when eCommerce is no longer an isolated department, but has links with marketing, supply chain and IT. “It’s not about an eCommerce director or digital officer, a CDO is about the customer experience – it’s a more customer-centric approach.”

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Essential Retail: How location technology can break down channels in retail

“It seems the need for contextualised, personalised experiences that enhance the everyday is only set to intensify. With mobile now the glue binding all channels and touch-points, it not only blends the best of the physical and digital, but when combined with technology and sophisticated data analytics, equips brands with tactical tools to effectively deliver personalised, contextualised experiences. This is sure to resonate, and rapidly become an important weapon in winning the shopper as we move towards channel-less retail.”

Kantar Retail’s VP of eCommerce and Digital Insights, Malcolm Pinkerton, takes a look at how location-based technologies can help create a frictionless shopper journey.

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Essential Retail: How Amazon entered my home: A month living with Alexa

“This is not the final weapon that’s going to dictate how we shop in the future, or solve all of our problems, but is going to have an impact in the medium term and help Amazon reach more and more households. We had better get used to Alexa, because she is here to stay.”

Alvaro Morilla, associate analyst eCommerce/digital at Kantar Retail, shares his experience of living with Amazon’s voice-activated personal assistant, Alexa.

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Chain Store Age: Analysis: Amazon Q4 — Prime is the big story

“With these investments at the forefront heading into 2017, Amazon is keenly focused on driving Prime as its vehicle to reset the bar for both functional and experiential elements of online shopping. Thus far, we have seen Amazon add more subscription options to help automate online grocery shopping for Prime members; going forward, we anticipate continued innovation in this area to ease the Amazon experience even further.”

Article by Meaghan Werle, eCommerce analyst at Kantar Retail.

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