The International
Shopper Insights in Action Event
We are excited to announce our participation as a Strategic Partner and Speaker at The International Shopper Insights in Action Conference. Shopper Insights in Action is the world's most trusted conference brand for activating research at retail.
We hope you enjoyed your summer holidays. Kantar Retail is delighted to invite you to join us 12-14 October in Prague, Czech Republic at The International Shopper Insights in Action Conference.
With over 250 attendees representing more than 30 countries expected, you will have the opportunity to join together with the top insights, market research, and shopper marketing executives from across the globe. See who's already signed on to attend.
Shopper Insights in Action is the world's most trusted conference brand for activating research at retail.
We would like to extend a special 25% discount to you.
When registering, please reference the following priority code to receive
a 25% discount off the standard & onsite rate: SIA11KANTAR
The International Shopper Insights in Action Event unites the most influential mass retailers and FMCGs from across the UK, Continental Europe, Middle East, Asia and the US to share best practices (and next practices) on the Integration of Shopper & Consumer Research for Activation at Retail.
We hope to see you on Friday, 14 October when we will be giving our Keynote Presentation
The 5 Shares:
New Objectives for Shopper Marketers to Bring Great Brands to Life
- Bryan Gildenberg, Chief Knowledge Officer, Kantar Retail
- Bryan Roberts, Director of Retail Insights, Kantar Retail
The evolution by retailers to a shopper-centric business model creates a profound requirement to understand how shopper insights can be leveraged to drive shopper demand, boost sales, and increase margins. Yet, as the focus on actionable shopper insights grows, so does the difficulty to transforming the data and information into business decisions that make a tangible difference. In this session, the Bryans, Gildenberg and Roberts will provide answers to the burning questions that will undoubtedly arise as retailers, FMCG manufacturers and agencies seek to implement ROI-producing shopper insights. Bringing together their respective expertise from North America and Europe, they will bring to life some examples of how shopper insights can impact real decisions in the retail environment, using a '5 Shares' framework comprising: share of real growth, share of wallet, share of decision, share of solution and share of engagement.
During this presentations, you will discover how to navigate the Path to Purchase in a digital world, how brands can directly communicate with shoppers to influence decisions and how retailers are seeking to strengthen their strangehold as gatekeepers to the shopper.
Joining us at the event are leaders who've used insights as a platform for change in their organisations from: TESCO UK, CARREFOUR, YAHOO!, PROCTER & GAMBLE, FACEBOOK, WRIGLEY UK, SARA LEE COFFEE & TEA GERMANY, ADIDAS AG, LEGO, THE COCA COLA COMPANY, GOOGLE, NOKIA, BRITVIC SOFT DRINKS, MCDONALD's, DEBENHAMS, PUMA RETAIL, ROSSMAN HUNGARY, SYNGENTA, FRIEDSLANDCAMPINA, TESCO CZECH/SLOVAK, and many more.
Join us in Prague this October and help build the future of retail with your industry. Register today to secure your spot.
All the best,
The Kantar Retail Team
Registration Information:Mention Priority Code: SIA11KANTAR
Online: Click Here Telephone: +1.941.554.3500 Email: register@iirusa.com
