2011 China PoweRanking® Survey: In the World's Most Competitive Market, Competition Gets Tougher.
This is the first year that the PoweRanking study has been conducted in China. Given the dramatic levels of growth that the Chinese economy has experienced over the past few years, the increasing demand for consumer goods and the rapid evolution of the retail market, the landscape for CPG (consumer packaged goods) manufacturers and retailers has changed significantly.