2016 China FMCG Online B2B Market Study Summarized Report

Despite a decline in market share, traditional trade still plays an important role in the China FMCG market, with key FMCG B2B players still very active in traditional trade. To better understand this, Kantar Retail deep dived into the FMCG Online B2B Market, to publish the first FMCG online B2B Market Report in China. The report explores the background and landscape of the FMCG online B2B market and introduces five major FMCG B2B players including Huimin.cn, JD.com Xintonglu, Jinghuobao, Lingshoutong and ZhangHeTianXia. The report is available in English or Chinese and can be downloaded by clicking the relevant link below:

 


Available to Download:

China 2016 FMCG Online B2B Market Study Summarized – English


Available to Download:

China 2016 FMCG Online B2B Market Study Summarized – Chinese