2016 China Digital Power Study

Since 2010, the eCommerce industry in China has developed tremendously. Kantar Retail’s China Digital Power Study was the result of strong client interest in better understanding the China eCommerce landscape. The first-ever China eCommerce industry benchmarking study was launched in 2014.

This is the third year that the study has been carried out. The study presents FMCG manufacturers’ online performance, identifies the best eTailers as ranked by manufacturers, sets benchmarks for disruptive eCommerce in China and highlights areas that need to be improved. Download a summary of the report below or if you are interested in obtaining the full report or have any questions regarding the study, click here.