2015 China Digital Power Study Executive Summary

Since 2010, the eCommerce industry in China has developed tremendously. Kantar Retail’s China Digital Power Study was the result of strong client interest in better understanding the China eCommerce landscape. This first-ever China eCommerce industry benchmarking study was
launched in 2014.

Now in its second year, the study provides a comprehensive picture of FMCG manufacturers’ eCommerce performance, evaluates eTailers’ performance, distinguishes the characteristics of leading eTailers, and sets a best-in-class benchmark for China eCommerce.


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Kantar Retail 2015 China Digital Power Study Exec Summary